Pakar - Spring Summer 2022

• ART DIRECTION

Pakar is a mexican retail company, selling footwear and clothing by catalog. Every season they release a set of catalogs for all their main audiences. For the Spring Summer 2022 collection, inspiration came from color and the use of color as a character infusing every catalog with a proper personality.

On this season I particularly worked on the Woman's catalog, mixing gradients and forms reminiscent of 90's aesthetic to achieve a fun and contemporary approach.